History
Effectory was founded in 1996 by Arne Barends and Guido Heezen, both graduates of Nijenrode University. Their goal was to build Europe's leading survey research provider. Today, Arne and Guido continue to be involved in all aspects of organisational leadership. The original survey was performed on the staff of a small bank. Its success lead many clients in the financial services industry to make the switch to Effectory. Today, Effectory operates across Europe and increasingly further afield through our clients global operations.
In the 19 years that Effectory has been in operation, we have developed and refined the industry's most advanced practice, and we have actively built a normative database, second to none. In addition to client benchmarks, Effectory also offers an independent pan European benchmark via our annual 'European Motivation Index' study.
In 2009 Effectory entered into a strategic partnership with Veritas to advance scientific research into employee attitudes and to jointly develop services that better address the needs of major employers.
Major milestones:
1990 Founding of NCBP
1996 NCBP renamed Effectory
1999 Effectory assessed market leader in employee survey within Benelux region
2000 Launch of the European Motivation Index®
2003 Partner of the Quality Institute EFQM
2004 Effectory assessed European employee survey market leader
2005 Effectory featured in Deloitte EMEA Fast 500
2008 UK office established
2008 Effectory wins 2nd place Intermediair (leading Dutch HR press) award for HR strategy
2009 Effectory partners with Veritas, Europe's official employee engagement network
2011 Launch of the Global Employee Engagement Index™