As a follow up to our article, the 7 secrets of the best employers, we discuss the first secret of the best employers: A compelling organizational direction.
Best employers secret #1: A compelling organisational direction
What is organisational direction?
Organizational direction is often misunderstood. Most commonly, organizational direction is equated to the same thing as organizational goals. It is important to be clear that the two are not the same: organizational goals are a fixed point on the horizon (i.e. number of new clients, profits, employee numbers etc.) whereas organizational direction is the way which your organization is going.
When creating or evaluating your organisation’s direction, it is important to think about what your organisation’s role is in society. What do you stand for? What do you want to accomplish with your organisation?
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DownloadA practical example
One of the best practical examples that we have ever seen was from partnering with an organization that installed boilers and heating equipment. The organization originally aimed to provide a service for home comfort, and to provide general maintenance. Whilst the service was necessary, employees weren’t compelled by it.
A few years ago, inspiration struck from the Al Gore film, An Inconvenient Truth. After watching the film with all their technicians, the organization decided that they were going to help their customers reduce their environmental impact. They changed all their service maintenance for boilers and heating systems in order to provide affordable, energy-efficient and sustainable solutions.
Although seemingly minor changes, there was a major impact on the organization, its employees and the commercial success. The technicians changed their services to provide a small scale, neighborhood approach and educated clients on energy use and potential savings. Each time that technicians were somewhere repairing an old system (with low efficiency and high heating bills) they enthusiastically suggested alternative, affordable and more energy efficient solutions.
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DownloadThe complete 7 secrets of the best employers
- A compelling organisational direction
- Inspiring leadership
- Get rid of idiotic rules
- Less management
- Value the specialists
- Implement social innovation
- Transparency and information sharing
The result?
Staggering. Their employee survey showed that as many as 94% of the organizations employees are now engaged/and or committed. The technicians were themselves ignited by a new sense of purpose, whilst the commercial profits tripled.
Why conduct an employee survey?
When organisations make their role in society clear, it inspires employees. A compelling direction is what drives employees to be great in their field, makes employees proud to be part of the organisation and ultimately, creates the basis for extensive engagement and commitment.
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