Have employees in Germany become demotivated?

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On the surface Germany has, economically speaking, been somewhat less affected by the economic recession than many of its European neighbours. In 2013, Germany experienced record exports of €98.9 billion¹, and continued to cement its position as Europe’s largest economy². Retail sales in November 2013 experienced a significant surge³, and as a whole, Germany has experienced a nationwide price boom in houses ⁴. From an outsider’s perspective, Germany’s economic situation looks very positive and is certainly not indicative of a country swamped by an economic recession.

With this in mind, Effectory International has used our Global Employee Engagement Index™ to explore how the last few years of the economic recession have affected employee motivation in Germany. Does employee motivation in Germany mirror the strong economic performance?

Global Employee Engagement Index™

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Employee Motivation

Using the data from our forthcoming and previous global employee surveys, we have compared the motivation levels of employees in Germany and found the following conclusions:

Germany

• Employee motivation in Germany has in general, increased from 2011/12 to 2013/14, although the increase is below the average European increase in employee motivation.
• Although Germany has experienced some small increase in employee motivation over the last 3 years, employee motivation in Germany is now lower than the average employee motivation in Europe.
• In contrast to 2011/12, where employee motivation in Germany was identical to the European average, Germany now ranks with some of the lowest scoring countries in Europe.
• Results from our surveys conducted in both 2011/12 and 2013/14 illustrate that there exists a high variance in responses relating to how motivated employees in Germany are.

¹ RTE(2013): http://www.rte.ie/news/business/2012/0509/320170-german-exports-hit-record-in-march/
² Bloomberg (2014): http://www.businessweek.com/news/2014-01-15/german-economy-grew-0-dot-4-percent-in-2013-as-household-consumption-rose
³ Trading Economics (2014) http://www.tradingeconomics.com/germany/retail-sales-annual
⁴ Guardian (2013): http://www.theguardian.com/business/2013/oct/22/bundesbank-warns-german-house-price-boom

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