Millennials would prefer to work for organizations with a clear and honest story, ideally dealing with sustainable business. 77% of young people (up to 35 years old), positively assessed the statement: "I think it is important that an organization pays attention to corporate social responsibility." Participants older than 35, were also positive about the statement, although this score drops to 74%.
Guido Heezen, director and founder of Effectory explains, "Young professionals want to identify with the goals and vision of an organization. They’ll decide on a match not only based on the job description, but based on experiences of employees and customers posted on company review portals, social media, blogs and vlogs. In short, they are looking for content that gives real insight into the organization. Organizations who do not make a fair, committed contribution to society, are often left behind. "
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The importance of sustainability and corporate responsibility is crystal clear. Thanks to the transparency social media brings, if a company is not practicing sustainability in some way both talent and customers will know. "Talent avoid those employers, and customers too will take their business elsewhere," claims Heezen, "In successful organizations, we see just the opposite. If companies can give a clear answer to questions like: ‘What do you contribute’ and ‘What is our added value in society,’ they are immensely popular.”