Welcome to the community newsletter of April

Here’s a quick test: if you asked employees across your organization to name your top strategic goals, could they? And could they explain how their daily work connects to those goals?

At most organizations, the strategy is crystal clear at the executive level. But by level three or four, the story has gotten lost. And that’s a problem because change – be it digitalization, expansion, cultural transformation – none of it happens in the boardroom. It happens through the people who have to execute it every day.

Yet in most annual plans, the employee strategy still sits in its own corner. A separate pillar. An HR responsibility. Disconnected from the goals it’s supposed to power.

It’s time to change that.


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