What are the benefits of employee engagement? Why it is so important? In this article we will list all the advantages of having engaged employees and of running engagement surveys.
This article about the benefits of measuring employee engagement is part of a general series about measuring employee engagement. At Effectory we refer to people who are passionate about their work as engaged employees and yes, they do exist. Yet the likelihood of you not feeling the same about your work is high; almost three quarters of employees in Europe aren’t engaged at work. But what if they were? What are the benefits of employee engagement?
The greatest benefits of employee engagement
Engaging employees to create a sustainable business
Imagine the benefits for organisations if employees brought their passions into the workplace. Imagine the effect this would have on output and imagine how people bringing their passions to work would pan out.
The thing about the above is that we don’t have to imagine, we know the benefits of employee engagement. What we’ve learnt is that engaged employees perform better, are more enthusiastic, passionate and happier at work. In an ever more competitive environment, engaged employees take organizations to higher levels of performance, are more innovative and lead the organization to be a more sustainable workplace.
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Engaged employees perform better
Why should employee engagement be included in your organizational strategy? What is the impact of employee engagement? The latest results from the Global Employee Engagement Index™ indicated that higher levels of employee engagement is related to a 26% increase in performance, 25% in customer focus, and a 38% increase in retention.
Organizations thriving in the current hyper-competitive global economy are those that are harnessing the benefits of employee engagement to outperform their competitors. The most powerful brands are built from the inside out; your employees need to feel energized and passionate about their work if you want to realize your organizational goals and ambitions.
An engaged culture is the key to high productivity and retention, profit increase and better customer satisfaction, which is why many leading organizations are seeing the benefits of workforce engagement as a trackable metric.
Engaged and committed employees show up to work because they not only care about their own success, but also that of their team, the organization, and the customers they serve. A simple but relatively important added value of engaged employees is that they do not partake in counterproductive behavior, such as being frequently absent.
Positive effects on employee turnover
Another benefit of employee engagement is that it helps to increase retention. Low engagement arises when employees don’t feel valued, challenged, or energized in their work, which logically means they are more likely to look for these aspects elsewhere. It stands to reason that engaged employees will experience fewer reasons to start job hunting.
Customers also benefit. The Global Employee Engagement Index™ shows that engaged and committed employees report a 50% higher customer focus than their un- or disengaged counterparts. Customer satisfaction increases in the presence of engagement, and engaged employees are more attentive to customers. The result of this is that customer retention also increases.
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