Referral recruitment is a great way to find new employees. But, did you know only 28 percent of employees would recommend their employer to friends and acquaintances? Without any context, such percentages don’t say anything at all, but they just might when compared to 36 percent of people who talk about the organization they work for in a negative manner. These data indicate there is a rather large window of opportunity for organizations to win talent over.
These figures are taken from our international survey (Effectory’s Global Employee Engagement Index™). We asked 18.000 employees in 56 countries whether they would recommend their employer to others. Below we’ll share both geographic and industry-related results!
An introduction to eNPS
The Global Employee Engagement Index™ reveals that committed and engaged employees are more likely to recommend their employer. The willingness to recommend is measured by the employee Net Promoter Score, also known as eNPS. This score shows organizations how employees really feel about their employer. Employees are asked one question: how likely are you to recommend your employer to others on a scale from zero to ten? Responses are categorized into three groups: negative (0-6), indifferent (7-8) and positive (9-10). Then, the eNPS score is created as follows: negative results — positive results = eNPS. The score varies between -100 to +100, and of course: the higher the score the better!
Global Employee Engagement Index™
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What do the results reveal? Let’s start with the good news. The US scores an impressive 8.3 eNPS. South America and Brazil are full of promotors, scoring 36.6 and 10.9 eNPS. Scores in Africa are remarkably less positive, though (Egypt: -15.3, Kenia: -23.7, Nigeria: -15.6, South-Africa :-4.3). Other highly critical employees are found in Japan (-67.2), Malaysia (-11.4) and Hong Kong (-49.2). Luckily, the Chinese (8), Indians (32.3) and Indonesians (1.9) are a little more positive. In Europe, considerable differences are seen between the countries. The only positive eNPS is found in Greece (6.7). Employees in France (-27.5), Finland (-23.7) and the Czech Republic (-20.6) are all extremely negative.
Time for some interesting industry-related facts! Our survey shows that people in executive positions are often more positive. Maybe because they have access to more information about the organization? Or is it because they have a greater say in things? IT-professionals and people that work for large organizations are also more positive. And although people working for a non-profit organization benefit from sharing the same ideals, it turns out they are not more likely to recommend their employer to others.
Are you eager to find out what employees are saying about your organization? Would they recommend you to their friends and acquaintances and are you bringing in new talents through valuable referral recruitment? Allow eNPS to answer these questions for you. Feel free to contact us for more information!
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