How does what people want from work differ per region?

Employees within each region of the world want something a little different from work. Which differences can be found, comparing several parts of the world? How can you approach employees successfully in a global business?

How does what people want from work differ per region?

For global businesses the key to high engagement levels is adopting an approach that caters for the four key pillars of work, as well as the subtle yet distinct regional differences. Every other year Effectory performs the Global Employee Engagement Index. This is an extensive employee survey conducted across 54 countries. One of the key aims of this global study is to identify what people want from work. So let's find out...


Employees in Africa want to work in organisations that communicate. Good communication plays an even larger role here than in other regions. In particular, employees find communication with and from management essential. Open communication with management, as well as communication from management about major developments, are two aspects high on employees' wish list.


One noticeable difference in the needs of employees in Asia is the importance placed on the C-suite. Employees need to feel that their leaders are capable. There is a high importance placed on confidence in both management and the future of their company. Further, there is a strong need for the objectives of organisations to be clear and regularly communicated.

Global Employee Engagement Index Volume 3

Effectory's global engagement index provides insight into global work trends, as well as insight into how businesses can drive employee engagement.



Within Europe, what companies stand for and the work they do is a key trait staff look for. Employees want to be proud of their company and the work they do. Alongside this, appreciation and a good cultural fit in organisations are highly desired at work.

North America

For staff in North America, more emphasis is placed on feeling appreciated and feeling at home, rather than on C-suite and leadership. Employees need their ideas to be heard. Specifically, staff want organisations to use their ideas and suggestions to innovate. Opportunities to acquire new knowledge is also seen as an important factor at work.

South America

In South America, confidence in C-suite is seen as less important in work. Employees are instead more concerned with productivity and performance. In particular, employees are looking for productive colleagues and high performing departments. Furthermore, focus and a challenging work
environment are also highly sought after.

Do you meet regional differences?

Feel free to contact us for an employee survey to find out. With the help of an objective and anonymous employee survey, you'll get an X-ray look into your company. You can find out what is really happening at all regions and divisions.