👋 New to this blog series? Catch up with part 1 here
Welcome back to our series on smart applications of employee surveys. In the first part, we’ve shown how these tools can help you optimize policies and learning and development programs. Today, we’re focusing on how targeting specific groups or teams with surveys can help you understand their experiences and enable you to make better decisions.
Effectory’s target group specific surveys can be customized to directly address the needs of the group you’re interested in learning more about. Think of senior managers, customer success teams, or production team members.
For example, you notice that managers are consistently mentioning challenges with remote team communication. You can then create a survey tailored to explore these concerns in depth. The important thing is to act on this information quickly and conduct the surveys regularly.
The definitive checklist for creating your employee engagement survey.
DownloadThe challenge with generic management support
Managers play a central role in the health and functioning of any organization. They not only guide daily operations, but also inspire and support their teams. Therefore, it’s essential to ensure they have clarity about their role, can collaborate effectively with others, and have a platform to share their feedback.
Often, managers are expected to handle the complexities of their roles, lead others, and carry significant responsibility with only generic training and resources at their disposal.
Managers and Employee Engagement
This lack of specialized support can reduce productivity and cause frustration, negatively impacting performance and overall wellbeing. If managers aren’t properly supported, they can’t effectively guide their teams, potentially causing a ripple effect throughout the organization.
Moreover, without regular feedback directly from managers, organizational decisions may not align well with team or organizational objectives, which can lead to misaligned strategies and missed opportunities.
How do management-targeted surveys work?
Management-targeted surveys delve into various aspects of managerial roles to gather insights that can guide organizational improvements.
The questions in these types of surveys explore areas such as managerial decision-making, leadership effectiveness, and team dynamics. For example, managers might be asked to rate their satisfaction with the clarity of their roles and the support they receive for professional development. Other questions might be asked about their views on the organization’s strategic direction and their involvement in decision-making processes.
Here’s what the surveys typically cover:
The effectiveness of target group specific surveys lies not just in the data they gather, but in the actions an organization takes based on the insights. They are most effective when used continuously.
The impact of target group specific surveys
Surveying specific teams or groups can make a big difference in how well an organization operates. Here are some of the benefits we’ve seen:
A great example of smart use of target group specific surveys is our customer Icelandair. After cabin crew work hours increased during Covid-19, the team expressed their worries about increased stress and fatigue. As a response, they implemented monthly Pulse Surveys targeted at their cabin crew to better understand their feelings and needs, and in particular, optimize their work schedules. These surveys enable the airline to make data-driven decisions that support the wellbeing of their cabin crew, and have led to remarkable results:
Read Icelandair’s story to see how their commitment to monthly surveys positively impacts their employees, customers, and the organization as a whole.
Imagine the potential of targeted feedback within your organization. Is there a specific group or team that could benefit from having a stronger voice? Are there persistent issues that remain unaddressed?
By incorporating targeted feedback into your strategic planning, you foster continuous improvement that not only resolves these issues but also boosts the overall wellbeing and efficiency of your organization.
In the next part of our series will show how you can use surveys to manage restructuring challenges. We’ll look at how employee feedback can help you maintain a stable and engaged workforce during times of change, such as restructuring.
Caught up with part 1 & part 2? Read part 3 here.
Book a demo to see firsthand how our targeted surveys can resolve specific issues and boost overall efficiency in your organization.
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