A new logo for Effectory

Rogier van der Werf

We proudly present you the new Effectory logo. After 17 years of loyal service, we have decided that it is out with the old and in with the new.

When Effectory was founded 17 years ago, we designed a logo depicting our human aspect by means of a Vitruvian Man and the exact nature of our organisation by means of a pie chart. This is a powerful logo with a clear framework and the blue color plane.

In recent years, Effectory has become a market leader in employee surveys and has simultaneously developed itself into an organisation with an open character, a flat organisational structure and young, professional and dynamic staff. In turn, this created a need for a logo that better fits who we now are; fresh, young and innovative. The essence of the logo has been preserved, with a modern interpretation that fits Effectory today.

Result & Action: all your survey results and actions, now all digital

In the coming months, we will be working on introducing the new logo and our new corporate identity. We have opted for a gradual introduction to avoid the unnecessary disposal of old material. By the start of the New Year all our materials will be up-to-date and we can start 2014 with a fresh face!