Is attracting and retaining talent a top priority for your organisation? Now that the labour market is improving, the struggle for attracting talented, qualified professionals is a key point for organisations. How can you attract talent and profile yourself as an attractive employer? And, perhaps more importantly, how do you take care of a professional onboarding process and retaining talent?

Marlies Pellikaan

Is attracting and retaining talent a top priority for your organisation? Now that the labour market is improving, the struggle for attracting talented, qualified professionals is a key point for organisations. How can you attract talent and profile yourself as an attractive employer? And, perhaps more importantly, how do you take care of a professional onboarding process and retaining talent?

Having a difficult time attracting talent? Tip 1: Determine your added value

Talent has the choice

There is an increase in job vacancies that is currently outpasing the number of jobs that disappear through digitalisation. The demand for qualified professionals is high. This creates an opportunity for employees: they have the choice. For organisations, this means that they must pay close attention to recruiting and retaining employees. Being a good employer is more important than ever!

Gratis whitepaper: Talent aantrekken en behouden – 5 tips

Hoe zorg je voor een positief onboarding proces en het aantrekken en behouden van talent? Vijf praktische tips.

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Determine your added value

To attract talent, it is important to ask yourself as an organisation: What makes us attractive as an employer? Why are we a fun, and engaging organisation to work for? In what way do we add something to the world?

Every organisation has something to offer, if not you wouldn’t have any right to existence. The trick is to bring this front and centre. A clear, honest and concrete promise is a way to make your mark in your industry. Ideally, a company gains increased appeal to new employees and customers who recognise themselves in the company’s message, and want to collaborate. This effect is further enhanced by the free “advertising” from existing employees, for example through social media. They are valuable ambassadors. When you as an organisation sincerely make a valuable contribution to society, the best people will come to you.

Values in balance

Of course, an organisation can serve not only the social interest. In sustainably successful organisations, that the social values along with the values of the organisation and the individual interests of the employees, are in alignment. Read more about this here.

About Effectory

Based in Amsterdam, Effectory is Europe’s largest independent employee survey provider, with over 20 years of experience in helping organisations become sustainably successful. We believe the key to sustainable success, is through gathering and listening to employee feedback. To facilitate this, we offer a variety of feedback tools which enable companies to learn from their employees and improve from within. In 2016, Effectory conducted over 600 employee surveys globally, with +1.5 million respondents in over 40 languages. Effectory is mission-driven, and we pride ourselves in having engaged, passionate employees with a very open, honest and trusting working culture.