Our methodology

Josje Hoek

As a basis of good practice, a successful survey is well designed, organised, validated, anonymous, and results in clear management information, analysis and recommendation.

Aside from the technicalities of the employee survey, results will only have a positive impact if the outcomes are accepted, there is widespread workforce involvement and there is a willingness to tackle change. Effectory thinks that the impact of a survey is not only strongly influenced by the quality of the survey but also by the buy-in within the organisation. The formula E = Q x A (Effectiveness = Quality x Acceptance) summarises this aspect of our methodology.

Adopting and implementing the above approach as a methodological basis has lead to clients seeing a return on investment that far outweighs their original outlay, and which has been measured in multiple ways, including customer satisfaction and loyalty.

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