Creating golden (Easter) eggs in your organisation

Nik Penhale Smith

Inside organisations today there lies a huge number of employees, whose potential is currently unfulfilled. With assistance, employees can develop into invaluable golden eggs (engaged and committed employees), creating enormous added value along the way.

Creating golden (Easter) eggs in your organisation

When we use the term golden eggs, we are of course referring to engaged and committed employees. Those employees that are engaged and committed are some of the biggest assets available to organisations today.

 HR’s role in creating golden Easter eggs

The benefits of golden eggs

The benefits that engaged and committed employees bring to organisations are enormous, ranging from: a competitive advantage, increased motivation, better organisational performance, customer satisfaction, personnel retention, productivity and profitability.

Additionally, when employees are ‘golden eggs’ it’s a win-win for both organisations and employees. Employees love their work and are enthusiastic for the company they work for, whilst organisations get employees that add enormous added value in multiple ways.

The 8 Secrets to enhancing employee engagement

Get your your copy of the Report: The 8 Secrets to enhancing employee engagement


The ideal combination

At Effectory International, we’re often asked to explain the difference between engagement and commitment. Engagement is an intrinsic attitude that denotes an employee’s enthusiasm for his or her job. Commitment, on the other hand, denotes an employee’s enthusiasm for the company he or she works for.

The 8 secrets to enhancing employee engagement

To provide insight into the level of engagement and commitment within an organisation, we categorise employees into four types: engaged and committed, engaged, committed and neither engaged nor committed. The four types differ in the following way:

  • Engaged and committed employees are both engaged in their work and committed to the organisation. Employees love their work and the company they work for.
  • Engaged employees are engaged in their work, but not committed to the organisation.
  • Committed employees are committed to the organisation, but not engaged in their work.
  • Employees that are neither engaged nor committed are neither engaged in their work, nor committed to the organisation.

A simple metaphor for employee engagement

We believe that the best case scenario is when an employee is engaged in the job and committed to the organisation. If an employee is only engaged, there is the distinct risk that they are not committed to the organisation, and vice versa. 

Global Employee Engagement Index™

A comprehensive overview of employee engagement with benchmarks from 57 countries with essential lessons for your HR strategy .


8 ingredients for golden eggs

How can organisations help create the ideal combination? And reap the benefits that engaged and committed employees bring?

Our research has shown there are eight areas that can help enhance employee engagement and employee commitment:

A compelling organisational direction
When employees believe in what the organisation stands for and the way it is headed, their engagement and commitment grows.

Inspiring leadership
Where does it go wrong for organisations? And what steps can HR take to help encourage and establish inspiring leadership?

Removing senseless bureaucracy
Every organisation has needless rules. The questions is how should you deal with them?

Less management
Removing unnecessary management layers creates more freedom for employees, makes more space for creativity and innovation, and conclusively, increases engagement and commitment. 

Value the specialists
Far too often high performing employees are encouraged to take up management positions, regardless of whether they make good managers or not. 

Social innovation
Involving employees in social innovation creates enormous internal enthusiasm and furthermore, helps organisations to create a competitive advantage.

Transparency and information sharing
Omitting information from employees and keeping them in the dark creates a situation where employees are nearly oblivious to the impact they make.

A modern compensation system
The current compensation system used by the majority of organisations is harming employees’ engagement and commitment, and it’s time for a change.

Developing your golden eggs 

Engagement surveys are the ideal way to begin your journey in developing engaged and committed employees. In order for progress to be accurately measured, organisations should regularly conduct employee engagement surveys and act upon the insights.

Effectory International’s flexible employee survey approach and innovative engagement survey tooling are the perfect match for multinational organisations looking to develop their engagement. Discover more about how our surveys can help your organisation.

Book a free demo. See our solutions in action.

Effectory is Europe’s Leading provider of Employee Listening Solutions. Schedule a product demo and discover how to enhance your employees’ engagement.

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